Google Ads
How not to burn 1000€ in a month?
The scenario is always the same. A Polish entrepreneur in the Netherlands receives a coupon from Google: "Get €400 for advertising". Thoughts: "Great, I'll set it up myself in 5 minutes.".
A month later: The coupon was used, an additional €500 disappeared from the card, and the phone rang... twice. Once it was a mistake, the second time it was a solar salesperson. Where did you make a mistake?
Google Ads Express Trap"
Google defaults to "automatic" ad mode. It's a money-making machine. You show up for keywords that don't generate sales (e.g., "free," "jobs," "forum").
Keywords: Exclusion Magic
In the Netherlands, clicks are expensive. Clicking on the phrase "plumber" (hydraulics) can cost up to €5-10. You can't afford to hire just anyone.
The secret to an effective campaign is not just what you display, but what, What are you not displaying? Exclusions / Negative Keywords.
Example: Renovation Company
What people enter and what you pay for:
My system: I'm blocking the words "work," "cheap," "DIY," and "forum." You only pay for clients who are ready to buy.
2. Geotargeting: Do not target all of the Netherlands
Are you a painter from Eindhoven? Why are you paying to display an advertisement in Groningen (250 km away)? Even if a client calls, you won't travel there for an estimate.
In my campaigns, I set precise radius of action (approx. +30 km from your ZIP code). This saves 40-60% of the budget!
3. Landing Page – This is where the money leaks!
This is the most important point. You can have great advertising, but if after clicking, the customer lands on a page that:
- ❌ Loading 5 seconds...
- ❌ There is no clear phone number...
- It doesn't look good on mobile...
...you just burned 5 euros. The customer left.
GoodPages.nl connects these two services. I create Fast Landing Page dedicated to advertising. The client comes in, sees the specifics and a "Call" button. Conversion jumps up.
Stop feeding Google. Feed your wallet.
Commission an audit of your campaign or commission the creation of a new one that generates profit from day one.
