Stop paying tribute.
Werkspot vs. Own Website.
Werkspot, Marktplaats, Offerte.nl – every Polish entrepreneur in the Netherlands starts there. These are great places to begin, but deadly in the long run.
Did you know that by building your presence solely on classified ad sites, you're building a house on rented land? At any moment, they could raise their commission or change their algorithm. It's time for independence.
- You pay for every "lead" (contact), even if they don't buy.
- You're competing on price with 10 other companies next door.
- You are not building your own brand, but the portal's brand.
- The client is looking for "cheap," not "good.".
- Zero commission on the order. 100% profit for you.
- You are the only option on the customer's screen.
- You are building value for your company for years to come.
- You acquire customers looking for quality.
1. Math doesn't lie (Lead vs. SEO)
On Werkspot, you pay an average of €15-€40 for just the customer's phone number. If you need 10 contacts to get one job, you spend several hundred euros a month. Wasted.
A personal website is a one-time investment. SEO makes customers come for free from Google. After a year, your website is the cheapest employee in your company.
Assuming 10 leads per month at €20 each. Your own website pays for itself after 2 months.
2. "Race to the bottom"
On an advertisement portal, you are just one item on a list. A client sorts by price: "Lowest first." This forces you to lower your prices just to survive.
No Your own website (created by DobreStrony.nl) there is no competition. There is only your portfolio, your testimonials, and your offer. You can dictate premium rates because the client sees your professionalism, not just numbers.
Independence is Security
What will you do if your Marktplaats profile gets blocked? You lose everything. Contacts, reviews, history.
Your own website is your property. A mailing list is your property. No one can take that away from you.
Unleash your business
Take control of customer acquisition. Build a brand that pays for itself.
4. Quality of Life: "Grumpy Customer" Filter"
On classified ad websites (Marktplaats/Werkspot), you often encounter clients who call ten companies and simply ask: "Can it be cheaper?". You're wasting time on commutes, quotes, and discussions that lead nowhere.
Your own website works like a filter. Appropriate design, photos of completed projects, and professional descriptions deter "bargain hunters" and attract clients who are looking for quality.
Your Automated Funnel:
The client enters the website and sees professionalism.
Reading about your approach (you're not the "cheapest," you're the "solid" one).
Fills out the form with details.
You only call hot leads (those who are ready to buy).
5. Data Collection (Big Data)
When someone views your profile on Werkspot, that data belongs to Werkspot. You don't know who it was, and you can't retarget them with advertising.
I am installing you on my own website Google Analytics and Meta Pixel. What does that give?
Remarketing
Someone visited your website but didn't call? Thanks to Pixel, you can show them an ad on Facebook/Instagram the next day: "Are you still looking for a professional in Rotterdam? Check our available appointments."
This is the cheapest and most effective form of advertising, impossible to do on classified ad sites.
6. Asset Building (Investment)
A social media profile is a rented room. A website is your own home. After a year of SEO, your website has real value. It generates traffic passively.
If you ever want to sell your company, a website with a high Google ranking and a customer base is worth thousands of euros. A Marktplaats profile? It's worth zero.
Invest in yourself, not in intermediaries
The cost of my website in the START package is equivalent to a few commissions you give to portals. Start building your own empire.
