Reach the summit
Google in the Netherlands
A website alone isn't enough. To gain customers in the Netherlands, you need to be visible where they're looking. I offer effective, subscription-based SEO that builds your advantage month after month.
Small Businesses
Startups, self-employed, local services.
- 4 pages / posts monthly optimized
- Analyze competitor keywords
- Monitoring in Google Search Console
- Development of a strategy for the NL market
- Connecting and analyzing Google Analytics
- Monthly performance report
Larger Companies
Shops, construction companies, nationwide services.
- 10 pages / posts monthly optimized
- Technical SEO (Loading Speed)
- Advanced competitive analysis
- Link building
- Mobile First Optimization
- Security (SSL Monitoring/Spam)
- Strategic Consulting
- Detailed reports and recommendations
Compendium: Effective Positioning in the Netherlands
Rynek internetowy w Holandii (Niderlandach) jest jednym z najbardziej rozwiniętych w Europie. Ponad 97% mieszkańców ma dostęp do szybkiego internetu, a zakupy online czy szukanie usług przez Google to codzienność dla niemal każdego Holendra. Dla polskiego przedsiębiorcy (ZZP) oznacza to jedno: If you're not on Google.nl, your business is missing out on huge potential..
Search Engine Optimization (SEO) in the Netherlands differs from that in Poland. Different language, different user habits, and Google's specific algorithms favor local results. Below you will find a comprehensive guide on why it's worth investing in SEO and how we do it at DobreStrony.nl.
SEO is a marathon, not a sprint
Paid advertising (Google Ads) works immediately, but stops when you stop paying. SEO is building capital. A well-positioned website brings in free traffic for years. An SEO subscription ensures that your website not only reaches the top but stays there, adapting to algorithm changes.
Chapter 1: Google.pl vs Google.nl – Key Differences
Many entrepreneurs make the mistake of translating keywords from Polish to Dutch 1:1. This is a trap. Dutch people search differently.
Example: A Pole searches for "remonty" (renovations), a Dutchman will type "verbouwing" (remodeling), "renovatie" (renovation), or very specifically "dakkapel plaatsen" (installing a dormer window). Understanding the user's intent (Search Intent) is the first step to success.
| Aspect | Poland (Google.pl) | Netherlands (Google.nl) |
|---|---|---|
| Language | Polish | Dutch (often with English interjections) |
| Locality | Important | Critical (Geolocation is very precise) |
| Domain | .pl / .com | .nl (Huge bonus to trust and reputation) |
| Competition | Large | Very large, but low-quality self-service pages offer an opportunity. |
Chapter 2: Local SEO – Be the King of Your City
For service companies (construction, cleaning, mechanics, hairdressing), Local SEO is most important. A Dutchman looking for a plumber in Rotterdam will rarely click on a company from Groningen.
As part of our SEO packages, we focus on:
- Google My Business Optimizing your profile, adding posts, and managing reviews are often the first things a client sees.
- Near Me Optimization for "klusbedrijf in de buurt" (renovation company nearby) queries.
- Company Registration Number: Name, Address, Phone (NAP) Consistency across all online directories.
Chapter 3: Content Marketing – Content That Sells
Google loves content that answers users" questions. In the Netherlands, customers are curious. Before they order a service, they want to know: "How much does it cost?", "How does it work?", "Do you have a certificate?".
In subscription packages, we create for you corporate blog or we are expanding service descriptions. Examples of content that drives traffic:
- "The Cost of Bathroom Renovation in 2025 – A Guide"
- "How to get a subsidy for a heat pump in the Netherlands?"
- "5 Mistakes When Choosing a Cleaning Company"
Such articles build your authority as an expert (E-E-A-T), which translates to higher Google rankings and increased customer trust.
Chapter 4: Technical SEO – Speed and Mobile
You can have the best copy, but if your website loads in 5 seconds, no one will read it. In the Netherlands, fast internet is the standard, so users are impatient.
Mobile-First Indexing
Google primarily evaluates your site based on how it appears on a phone. In my SEO efforts, smartphone optimization (Core Web Vitals) is a priority.
Chapter 5: Link Building in the Netherlands
Links from other websites that lead to your site are "votes of confidence" for Google. In the Netherlands, a specific phenomenon is the so-called. Home pages (link directories) that still have some SEO power if used wisely.
In the Premium package, we focus on acquiring valuable links from Dutch industry portals, local directories, and partner websites. We avoid "toxic" links that could harm your domain.
Why a subscription instead of a one-time fee?
SEO isn't a one-time car repair. It's more like a gym – you need to work out regularly to see results.
- Competition doesn't sleep: If you stop working, they will overtake you.
- Algorithm Changes: Google changes the rules of the game several times a year. With a subscription, we adjust your website on an ongoing basis.
- Content Growth Regularly adding new content builds domain authority.
